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  • Multi-Touch Attribution (MTA): Data Prep

    Reading Time: 4 minutesMTA analyses the individual touchpoints that a customer interacts with along their journey to conversion, assigning value to each touchpoint to understand which contributed most […]

  • Marketing Attribution Simplified: A Data Analyst’s Guide

    Reading Time: 3 minutesMarketing attribution is the concept of digitally assigning credit to specific marketing efforts that drive conversions for a business, helping them optimise resource allocation. Proper […]

  • How to Unlock Data-Driven Marketing

    Reading Time: 5 minutesToday’s digital landscape is highly marketing-driven and competitive. At the heart of this shift lies data analytics, which involves collecting, processing, and analysing vast amount […]