Reading Time: 4 minutesMTA analyses the individual touchpoints that a customer interacts with along their journey to conversion, assigning value to each touchpoint to understand which contributed most […]
Author: Laleh Haidari
Marketing Attribution Simplified: A Data Analyst’s Guide
Reading Time: 3 minutesMarketing attribution is the concept of digitally assigning credit to specific marketing efforts that drive conversions for a business, helping them optimise resource allocation. Proper […]
How to Unlock Data-Driven Marketing
Reading Time: 5 minutesToday’s digital landscape is highly marketing-driven and competitive. At the heart of this shift lies data analytics, which involves collecting, processing, and analysing vast amount […]